Fix Your Social Media Strategy by Taking It Back to Basics

Einfache Vier Schritte von Keith A. Quesenberry zum Thema Social Media Strategie. Nicht ein Hype, sondern auf den Punkt gebracht: "What marketers need is a process that leads to individual solutions. They must use fundamental marketing concepts and modify them for this new two-way, consumer-empowered medium of social media."

https://hbr.org/2016/07/fix-your-social-media-strategy-by-taking-it-back-to-basics

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