Measurement and Analytics Report 2016: Four key challenges in dealing with data

Wie so oft sind in unterschiedlichen Domänen die Erkenntnisse die gleichen - man braucht die nötigen Fähigkeiten und diese sind heute noch nicht vorhanden:

"While ‘producing reports’ is one of the biggest skills in demand, research shows that this is being met internally. On the other hand, there does appear to be a growing skills gap in more specific areas like business intelligence tools. This appears to be a result of the growing focus on digital transformation, and in particular, the way that digital integration is becoming a business-wide objective. As more training is needed to match the pace of technological change, it’s not just a case of cherry-picking the most useful data – but having the support and skills to do so."

Autor: Nikki Gilliland von Econsultancy